Granite Rocx designs the most unique backpack and cooler system on the market!

The official Granite Rocx unique and versatile product line has been launched!  No one else in the market is constructing a backpack like “the tahoe”.  Granite Rocx is a new company founded by myself, Stephen Berei and Sophia Berman in February of 2013.  The design of the backpack allows for one to carry any type of folding chair, whether flat or cylindrical along with a detachable, insulated 12 can cooler.  The back compartment of the backpack is currently patent pending.

So, what’s our story?  I first realized the idea of the Granite Rocx backpack and cooler system when biking to the beach in Lake Tahoe.  I had a chair, a backpack and a cooler.  I needed to attach them all in a way that would allow myself to easily ride to the beach and enjoy another beautiful Lake Tahoe beach day.  The key factors were however, that I still wanted a chair to be used solely as a chair, a backpack to be used solely as a backpack and a cooler that could also be used independently.  This uncovered the production of my first prototype, but it wasn’t a reasonable, scalable solution.  I went to a designer, Sophia Berman. With the help from Sophia and her amazing skills, the design morphed to the backpack and cooler system that it is today called “the tahoe”.

Where can you find “the tahoe”?  We are excited to announce the backpack and cooler can be purchased in the following stores:

Tahoe Mountain Sports:
8331 North Lake Blvd
Kings Beach, CA 96143
Phone: 530.546.7001
Sold on their Website: TMS

South Shore Bikes:
955 Emerald Bay Rd
South Lake Tahoe, CA 96150
Phone: 530.544.7433
Website: South Shore Bikes

Shoreline of Tahoe at the Heavenly Gondola:
4100 Lake Tahoe Blvd.
South Lake Tahoe, CA 96150
Phone: 530.544.1105
Website: Shoreline

Shoreline of Tahoe:
193 Kahle Drive
Stateline, NV 89449
Phone: 775.580.7722
Website: Shoreline

Search for Granite Rocx on eBay and you will find the backpack and cooler.  You can also order from the Granite Rocx Buy Now page.

We are hoping to get several product reviews and also hope for you to follow us and our company.  We are looking for ideas and ways to make our product better so please, please participate and help us create the perfect product for you.  Whether you own one of our backpacks and coolers or not feel free to email us at or call 609.532.2168 to give us your feedback or suggestions.

What is our vision and where are we going?  Sophia and I have already started designing the second model.  We believe it’s key to receive customer feedback and design our future models based on those great ideas.  We are looking to add additional features to “the tahoe”, construct packs with different attachments and build our patent pending back compartment around other outdoor products other than folding chairs.

Sophia and I are excited about the future of our products and fulfilling the needs of our customers.  We look forward to the future of Granite Rocx, our product line and hope you will join us in our adventure!  If you’ve heard of the backpack or love the idea, make a comment below!  To any current blog followers, in addition to Granite Rocx, I look forward to continuing to post about Lake Tahoe and the amazing outdoor activities in the area!  Also, follow me on twitter @sberei!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s